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Published on 01 February 2020

SUSTAINABLE TOURISM IN MOUNTAIN PROTECTED AREAS OF ASTURIAS: AN ANALYSIS FROM TOURISTS’ PERCEPTIONS AND PROFILES

Marta Magadan-Diaz, Jesus Rivas-Garcia

This field research based on the seven Biosphere reserves of Asturias, looks for identify: i) the perception of sustainability among their tourists, and ii) the sociodemographic factors linked to the propensity to increase expenses in sustainable accommodations as a proxy variable of environmental motivation. A personal survey - based on a convenience sampling - is used to find the answers to the research questions posed. The respondents' perceptions of sustainability were analysed using the best-worst scale method. Experiencing nature in an intense and deep way was considered the most important aspect of sustainable tourism, while dealing with the culture of the host region was perceived as the least important aspect of sustainable tourism. 
The identification of relevant sociodemographic factors was carried out through a simple regression model. Age, housing category and family income have a positive effect on the propensity to spend more on sustainable accommodations. On the contrary, neither gender nor training seems to have a significant impact on the propensity to spend on sustainable accommodations.

CityLogrono
CountrySpain
UDC556.537
Issue2019, № 4 (Т. 11)
Key wordssustainable tourism; tourists’ perception; sociodemographic factors; survey method; best-worst scale; regression analysis; Biosphere reserve; Asturias.
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Categories: Articles

Tags: устойчивый туризм; восприятие туристов; социодемог

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ISSN 1998-4502 (Print)                                                            ISSN 2499-975Х (Online)